Built by a marketing engineer who has operated websites at scale.
I'm Kevin Herrera, founder of Herrerake Consulting. I started this practice because the marketing website has become too important to be treated as a static asset.
My work sits where marketing, content, design, engineering, AI, and operations meet. I modernize the systems behind marketing websites so software companies can publish faster, create clearer buyer journeys, and connect the site to measurable business outcomes.
// track record
Experience from the inside of high-scale web platforms.
20M+
monthly visitors managed
~90%
faster content publishing
60%
faster site builds
// why this exists
Herrerake Consulting is founder-led by design.
I have been the person between the executive goal, the campaign calendar, the content team, the CMS, the design system, the analytics setup, and the engineering constraints. That vantage point shaped the way I think about websites.
A modern marketing site is a business system. It needs a clear story, structured content, durable infrastructure, practical workflows, useful AI, and a measurement loop that shows what to improve next.
Herrerake Consulting exists for software companies that need senior web leadership and hands-on marketing engineering from someone who can connect the strategy to the system.
// operating experience
The perspective comes from shipped work.
The practice is grounded in platform ownership, content operations, rebuild work, AI workflow design, and the realities of running a marketing website with many teams depending on it.
01
Web platform ownership
Operated across marketing, design, engineering, content, and web operations at Cloudflare-scale.
02
CMS and content systems
Built Contentful architecture, reusable publishing systems, and content workflows for high-traffic marketing sites.
03
AI workflow design
Created AI-assisted authoring and triage workflows that reduced manual production work and improved operational speed.
04
Modernization work
Led rebuild, audit, performance, and platform modernization work across Cloudflare, Accruent, and AVIXA.
// how i work
Practical strategy. Senior execution. Clear systems.
You work directly with Kevin on the strategic decisions, system architecture, content model, and implementation standards that shape the engagement.
- 01 Start with the business system, not the page.
- 02 Make the story clear enough to sell and the system durable enough to scale.
- 03 Use AI where it creates real operating leverage.
- 04 Ship useful work, instrument it, and improve from evidence.
- 05 Document decisions so the team can keep moving after launch.
// founder note
Building the practice in public is part of the proof.
Herrerake Consulting is not only selling a point of view about modern marketing websites. This site is being built as that point of view in code: structured content, reusable pages, AI-readable context, and an operating model that grows over time.
Past platform work
// consulting.herrerake.com
Work directly with the person architecting the system.
Start with the website you have, the team operating it, and the business outcomes it needs to create. Then build the modern system around it.
Start a project