A durable knowledge library
Deep-dives on building marketing websites that compound across brand, content, infrastructure, and measurement.
Outcomes
Job Postings Are Market Research: Turning Hiring Signals Into an Offer
Job listings are funded, high-signal market research. Here's a repeatable method, with AI, to turn a cluster of hiring posts into a productized offer.
July 2026 · 3 min read
Content & Authority
Content
Own the List, Rent the Send: A Newsletter Delivery Workflow
How I turned Austin's weekly shortlist into a deliberate newsletter workflow while keeping the subscriber list, editorial archive, and final judgment under my control.
July 2026 · 8 min read
Content
Automating the Sift, Not the Judgment: A Newsletter Curation Engine
How I built the curation engine behind a weekly newsletter: a headless agent that sources, scores, and drafts a take on the best links across four pillars, then hands the final pick to a human. Editorial judgment specified first, automation second.
July 2026 · 4 min read
Content
Your Marketing Website Is Structured Data, Not Static Pages
When a marketing site is modeled as structured data instead of hand-built static pages, structured data plus AI can generate personalized, dynamic pages, and answer engines can actually read it.
June 2026 · 2 min read
Infrastructure & Systems
Engineering
Model Orchestration: How to Architect a Production AI System
A production AI system is not one big model doing everything. It is several models orchestrated, each matched to the job it does best. Here is the architecture, using Boston, my AI BDR, as the case study: Perplexity for research, an efficient open model for drafting, a human as the final gate, and full cost and latency observability.
July 2026 · 7 min read
Engineering
Putting an AI BDR Into Production: Meet Boston
How I researched, specified, and shipped an AI business development rep that researches every inbound lead, qualifies it, and drafts a personalized first reply for human review, automating the busywork from 0 to 80%.
July 2026 · 2 min read
Engineering
The Strongest Marketing Websites Are Operating Systems, Not Pages
A marketing website isn't a collection of pages; it's an operating system connecting brand, content, technology, and measurement. As AI drives down the cost of implementation, judgment becomes the scarce resource.
July 2026 · 2 min read